A lot has been done, said and written post pandemic about technology and its’ role in assisting business owners to meet the customer wherever they are, be it in home in quarantine or back at the shopping centre. What is the path to growth for business and for retail in particular? There are three developments that have emerged and will continue to shape business for the next good while. The post pandemic era is an all digital world, live interaction is key to the human experience, and pessimism will be replaced with optimism.